Founded in General Practice to help our community thrive.

Vertis Health was relaunched in 2024, 11 years after our initial inception as SW Healthcare in 2013.

We’re a federation of GP surgeries and PCNs in Worcestershire, serving over 600,000 NHS patients through a variety of local services.

Our community of GPs are our stakeholders, meaning we’re powered by the community we’ve created - and our goal is to find ways to make it easier for them to spend less time and money on administrative workload, and more time with their patients.

Our GP surgeries remain independent, while keeping the benefits of being part of a larger organisation - and we exist to protect the interests of our members through advocacy, business support, and revenue generation.

We’re ambitious about growth in our network - and so, our diversified services help our PCNs to reinvest in vital local healthcare initiatives, providing a sustainable future for their communities in the long term.

Our Values.

Together, we’re stronger.

So by working in partnership with practices and PCNs, we can improve our resilience, and help both their services and the people within them to flourish.

GPs need funding and support.

And by delivering programmes and developing innovative new services, we can build upon the advocacy of our clinical leads and find new ways to keep General Practice sustainable against ongoing pressures.

Collaboration is key.

By providing safe, reliable and high-quality services at scale, we can enable General Practice in Worcestershire to thrive – and by extension, we can enable the communities our members serve to do the same.

Our Board

Claire Goodall - CEO

The day to day running of the business is led by our CEO, Claire Goodall. Claire is our Senior Information Risk Officer.
Dr. Gemma Moore - Medical Director

Gemma qualified in 2006 and relocated to Worcester in 2008. She is a Senior Partner at Ombersley Medical Centre with a special interest in women’s health. Gemma also serves as the Medical Director for SW Healthcare and Clinical Director at DOR. Outside of her professional roles, she enjoys exercise, travel, spending time with her two children, and walks with her spaniel Fudge.
Dr. Andy Havercroft

Andy is a partner at Upton Surgery and has worked in primary care for nearly 20 years. Andy has been involved in commissioning since the days of Primary Care Groups and was the lead GP for the Malvern and Pershore locality for the South Worcestershire Commissioning Group until 2011. Within SW Healthcare Andy is responsible for developing medical cover for Community Hospitals. Andy is our Clinical Governance Lead.
Dr. Simon Hill

Simon graduated from Bristol University in 2000. After several years working in hospital specialties in the South West and a stint in A+E in New Zealand he qualified as a GP in 2008. He started working at Bredon Hill Surgery in 2011, becoming a partner in 2013. His interests include Palliative Care and Cardiology and he is the practice representative for the local PCN. He joined SW Healthcare a year after its formation. He has worked on various projects including the Locum agency and Information Governance. Simon is our Caldicott Guardian.
Dr. Neill Bramble

Dr Bramble has been a GP in Evesham since 2015 and is a partner at Riverside Surgery. He trained in Birmingham before completing his GP training in South Worcester. Prior to this he was a Medical Officer in the British Army and deployed to Iraq and Afghanistan.
Dr. Jonathan Thorn
Dr. Jonathan Clarke